Ready, set, go!

I am in midst of preparing a presentation for THE Market Research Event next week.  The title of my presentation aside, the context is the recent focus on designing more attractive and entertaining surveys as a way to get respondents to engage with them thoughtfully rather than just zipping through them without a whole lot of thought.

I was working in a section on use of images in which I point out that they are more than just eye candy, that they can set a context and respondents often treat them as cues.  I was interrupted by, of all things, a survey invitation, the first page of which I captured below.

Nothing too subtle here.  Makes you wonder what they were thinking.