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March 02, 2011


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hello Jon, you can find the augmented research presentation here http://www.slideshare.net/Facegroup/augmented-research cheers, Fran

Please don't misunderstand me, Jon, your enthusiasm was refreshing. But if you search through my blog you will see that I am a long-term skeptic on this issue. But I like to believe that even my most deep-seated beliefs can be swayed by compelling empirical evidence.

Hey Reg sorry I realise I was being a bit evangelical at the conference - and as an atheist son of a vicar I know what that emotion of being preached at feels like! It does naturally breed a bit of scepticism.

I am not quite sure what I could do to address you reservations over some of the techniques I presented but I do have a couple of papers I could send you that explores some of the ideas in more detail and gives an indication of the depths of the research we have conducted.

The bit I did not have time to say at the conference as it was running over was that I wanted emphasise that you cannot bottle any of these techniques, that ultimately you have to look on the process of survey design as a creative process, requiring skill and experience.

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