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June 19, 2014


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Hi Reg, I would agree with most of this, but I would also stick my neck out and say that I think change is near, I think I can taste it on the wind.

I think we are going to see major strides in automation and algorithmic approaches - which will reduce costs in some key areas, which will change the balance of what research users buy.

I think we are going to see more cross-system compatibility and more options to buy a small piece of something, for example adding neuro-stuff to a panel or community project, or buying a conversion test from ZappiStore.

I think the rumours will prove to be true over the next 12 months and some of the blue chips will scrap their enormous trackers and adopt low cost light touch options.

Mobile will keep unfolding into something bigger and maybe something different. More CATI, CAPI and online will be completed with mobile devices. There will be a growth in the use of collaborative approaches.

Geo and passive is going to take off so fast it will make your eyes water. By which I mean that it will be implicated/involved in about 3% of MR projects within the next 5 years.

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