Ying versus yang
July 03, 2012
NCHS just released the latest data on US wireless only households. The relentless march continues and as of December, 2011, a whopping 34% of US households have only a wireless telephone. To put it another way, you can only hope to reach about two-thirds of the US population when only calling landline telephones. Clear evidence, I'm sure, that telephone surveys are dead.
Pew also just released a report saying that 49% of US adults use their cell phones to go online. At this rate about two-thirds of US adults will be using their mobile to go online in 2014. More proof, I'm sure, that mobile's time has come.