Why does it work?
Does evidence still matter?

Plus c'est la même chose

Here is a quote I recently came across and wanted to share.

When Eileen Campbell, CEO of Millward Brown, was asked at this year's ARF re:Think conference (I hope I got that funky capitlization right) what she thought the industry would like in 2020 she responded:

"I’ve been in this business for a long time, and the one constant is we’ve always been on the brink of massive change."

Well said.