#Twittersurvey: You knew this was coming
Norman doors and online questionnaire design

The death of MR postponed

Twice in the same week I have seen a version of this quote about Big Data: "Data is about 'how many' and 'how much', whereas research is about 'why' – you have to join it all up." First from this very thoughtful ESOMAR paper by Pieter-Paul Verheggen and Wim von Slooten and now from Clive Humby, someone who should know. Right?

So I suggest we accept this as true, at least for a while.